If you’ve ever tried to get real insight from niche or senior audiences, you already know the truth: humans say one thing, do another, and sometimes don’t respond at all. In this episode, I sit down with Jeremy Greenberg, founder of CrowdWave AI, to unpack why traditional research methods are breaking down — and how simulated sentiment is helping leaders finally get high-fidelity signals fast enough to matter.
Guest Introduction:
Jeremy Greenberg is the founder of CrowdWave AI, a research innovation company combining data, AI, and human expertise to simulate sentiment from hard-to-reach audiences. Before launching CrowdWave, Jeremy led research and analytics at DraftKings and spent more than a decade running Avenue Group, a primary research firm supporting private equity diligence. His work focuses on uncovering what customers really think — beyond what they say in a survey — to help leaders make more confident, data-backed decisions.
Key Takeaways:
- The problem isn’t research — it’s access.
- AI isn’t replacing human research — it’s unlocking missing layers.
- CEOs aren’t resistant to insight — they’re overwhelmed by the friction.
- Trust is built through shared beliefs, not time.
- Speed to function is becoming the new competitive advantage.
Chapter Markers:
00:00 – Why research with niche audiences breaks down
00:31 – Welcome to This Time, It Landed
01:18 – Introducing Jeremy Greenberg of CrowdWave AI
01:43 – How CrowdWave uses AI, data & human expertise
02:18 – Attracting the wrong-fit client
03:40 – The communication friction at the C-suite level
04:50 – Why Jeremy built CrowdWave
06:17 – What AI can reveal that surveys can’t
07:57 – The behavior layer that research often misses
09:45 – Human bias vs AI simulation
11:40 – Why niche audiences are so hard to reach
13:20 – Reducing internal echo chambers
14:54 – What AI adds beyond traditional research
16:20 – Speed vs accuracy: what really matters
18:03 – Finding the belief system behind the business
19:22 – Why organizations avoid research
20:56 – The trust layer in decision-making
23:13 – The real challenge: finding the right people
25:14 – The fidelity problem in customer data
26:25 – Jeremy’s concerns about “replacing humans”
Keywords:
CrowdWave AI, simulated sentiment, customer research, market research innovation, B2B insights, AI-assisted research, executive decision-making, niche audiences, behavioral prediction, messaging clarity, Michael Liebowitz, This Time It Landed podcast, neuroscience and messaging, product testing, brand positioning, customer sentiment analysis.
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